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Privacy Policy

Last updated: 1st Jan 2026

1. Introduction

This Privacy Policy explains how Inner Drive Golf Ltd (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit our website, make a booking, attend our venue, participate in events, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data in a transparent, fair and lawful manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Data Controller: Inner Drive Golf Ltd

Registered Address:
Inner Drive Golf Ltd
30 High Street
New Malden
KT3 4HE

Email: info@innerdrivegolf.co.uk

3. Personal Data We Collect

Depending on how you interact with us, we may collect and process the following types of personal data:

a) Identity and Contact Information

  • Name

  • Email address

  • Telephone number

b) Booking, Membership and Transaction Data

  • Booking details (date, time, bay used)

  • Membership status and usage

  • Transaction references and purchase history

Payment card details are processed securely by third-party payment providers. We do not store full card details.

c) Technical and Website Data

  • IP address

  • Device and browser information

  • Website usage data collected through cookies and analytics tools

d) Marketing and Communications Data

  • Marketing preferences

  • Engagement with emails, promotions, or social media activity

e) Images, Video and CCTV Recordings

  • Photographs and video footage in which individuals may be identifiable, captured on our premises

  • CCTV footage recorded on our premises for security, safety and crime-prevention purposes

4. How We Collect Your Personal Data

We collect personal data when you:

  • Make a booking or purchase a membership

  • Contact us via email, telephone, website, or social media

  • Attend our venue or events

  • Opt in to marketing communications

  • Use our website

Photographs, video and CCTV footage may be captured during:

  • Normal venue operation

  • Events, competitions or promotional activities

  • Security monitoring of our premises

5. How We Use Your Personal Data

We use personal data for the following purposes:

  • To manage bookings, memberships, and payments

  • To deliver our services safely and effectively

  • To communicate with you regarding bookings, memberships or enquiries

  • To improve our services, venue experience and operations

  • To comply with legal, accounting and regulatory obligations

  • To promote Inner Drive Golf through marketing and promotional activity

  • To maintain the safety and security of our premises and those using them

6. Photography, Videography and CCTV

a) Photography and Videography

We may take photographs and video recordings within our venue that may include customers, guests or attendees. These may be used for:

  • Our website

  • Social media platforms (including Instagram, Facebook and LinkedIn)

  • Email marketing

  • Digital or printed promotional materials

b) CCTV

CCTV is in operation on our premises for the purposes of security, safety and crime prevention. CCTV footage is processed on the basis of legitimate interests and is retained for a limited period unless required for investigation or legal purposes.

c) Legal Basis

We rely on legitimate interests under Article 6(1)(f) of the UK GDPR for photography, videography and CCTV where such processing is reasonable, proportionate and expected in a leisure and hospitality environment.

Where imagery clearly focuses on an identifiable individual (for example close-ups, interviews or testimonials), we will seek explicit consent.

d) Your Rights

If you do not wish to appear in photographs or videos, you may:

  • Inform a member of staff at the time, or

  • Contact us after your visit

We will take reasonable steps to remove or cease using any image or video upon request where practicable.

7. Marketing Communications

We will only send marketing communications where:

  • You have actively opted in, or

  • We are permitted to do so under the “soft opt-in” rules for existing customers in relation to similar services

You can opt out at any time by:

  • Using the unsubscribe link in our emails, or

  • Contacting us directly

8. Cookies and Website Tracking

Our website uses cookies and similar technologies to:

  • Ensure proper functionality

  • Analyse website performance and usage

  • Improve user experience

You can manage or disable cookies through your browser settings or via our website cookie controls.

9. Data Sharing

We do not sell your personal data.

We may share personal data with trusted third-party service providers where necessary, including:

  • Booking and payment platforms

  • Email and marketing service providers

  • IT, website and analytics providers

All third parties are required to process your data securely and in accordance with data protection law.

10. Data Retention

We retain personal data only for as long as necessary:

  • Booking and transaction records to meet legal and accounting obligations

  • Marketing data until you opt out or object

  • Images, video and CCTV footage while relevant and appropriate for their stated purposes

11. Data Security

We have appropriate technical and organisational measures in place to protect personal data against unauthorised access, loss, misuse or disclosure.

12. Your Legal Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent where applicable

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

13. Contact Details and Data Protection Responsibility

In the event of any query or complaint in connection with the information we hold about you, please contact us at:

Email: info@innerdrivegolf.co.uk

Post:
Inner Drive Golf Ltd
30 High Street
New Malden
KT3 4HE

We have not appointed a Data Protection Officer, as we are not required to do so under data protection law. However, Sarah Harris, our Financial Controller, has overall responsibility for data protection compliance within our organisation.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be published on our website.

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